The Eye shills for Chipotle.
The Eye celebrates the 21st century mainstreaming of 19th century—18th century—small-farm America.
The Eye delights in plaintive Willie.
Of course this ad—which aired during the Grammys—had nothing to do with McDonald's announcement, less than 24 hours later, that it was going to eliminate the use of gestation crates in its pork supply line.
Gestation crates being a pretty phrase for animal torture, as can be seen here.